The most common diamond color is yellow. Most diamonds have a slight hint of yellow and the diamond color scale is based on the amount of yellow present in a diamond. Diamond color is graded according to the GIA Grading Scale. Grades are based on the amount of yellow that is visible when viewed facedown through the pavilion on a white diamond color card using daylight equivalent fluorescent light. Each color grade is based on a very small range. When a diamond is color graded it is compared using a set of master stones. Master stones are a set of real diamonds that display a range of known colors. It is extremely difficult to see the color differences within diamonds, but master stones help graders distinguish between one color and the next.

As you can see the color-grading scale ranges from D to Z. The highest color grade and whitest stone available is a D color diamond. This is also the rarest color grade, which translates to a higher value. Colors E and F have no detectable color to the naked eye and they fall into the Colorless category. Diamonds in the G to J color range have a hint of body color and are considered Near Colorless. The eye begins to detect faint traces of yellow in diamonds that are in the J to M range. Vivo Diamonds typically sells diamonds in the color range of D to J and occasionally K.
The AGSL uses a slightly different color grading scale. The AGSL ranks the stones from 0-10, in 0.5 increments with 0 representing the equivalent of colorless D stones, and 10 representing the equivalent of X, Y and Z colored diamonds.

Ideal Cut Diamonds Can Mask Subtle Color Differences:
Ideal Cut diamonds offer a little flexibility in color selection. Because Ideal Cut diamonds are designed to maximize brilliance and scintillation they also tend to mask subtle color differences making H and I color diamonds appear beautifully white. Ideal Cut H and I color diamonds tend to appear whiter than poorly cut diamonds of the same color.
Color can save you money
A diamond's color grade does not pertain to the "face-up" look of a particular diamond, but rather to the "body" color of the material. The best way to assess diamond color is to view it from the side, un-mounted, against a white background, using a daylight fluorescent bulb.
An AGS Triple Ideal Cut Hearts & Arrows diamond reflects more than 99% of the light back through the crown. There is virtually no light leakage in these stones. What this means to you is that rather than seeing the diamond's color, when you look at a Hearts & Arrows diamond, all you see is white light and scintillation. These diamonds appear whiter than non-Ideal diamonds. Keep this in mind if budget is an issue. By dropping one color grade in an AGS Triple Ideal Cut Hearts & Arrows diamond, you will not be giving up anything in the look of your diamond and you will be saving money.


Some diamonds can display a visible light called fluorescence when exposed to an ultraviolet light source. This fluorescence will be measured as inert, faint, medium or strong. Blue fluorescence is most common, however diamonds can also fluoresce white, yellow, and orange (among other colours). Fluorescence usually has no effect on a diamond's appearance in regular light conditions. Strong blue fluorescence can make a yellow coloured diamond appear more white, but in rare cases can cause a stone to appear milky or oily. This milky or oily effect is called an "over blue" and only applies to a small number of "strong" and "very strong" fluorescent stones.
Which Colour should you Choose?
Most people find it very difficult (if not impossible) to tell the difference from one colour grade to another. The difference in price, however, can be significant. The purists at heart will always demand diamonds in the D-F range. By selecting diamonds in the G-I range, however, you can find a tremendous value while still achieving a "colourless" look. Shopping on a budget or trying to maximize the size of your stone? If so then "J" diamonds are most affordable and still near colourless. You may also want to consider choosing a diamond with medium or strong fluorescence. Since these diamonds are discounted slightly in price you can often afford a higher colour stone without paying the premium.
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