VivoDiamonds

Before you start looking for a diamond, you want to have all of the necessary information that is available to you, because the more you know, the better prepared you are to make decisions regarding your purchase.

 

A diamond's cut is not only about its shape, but how effectively the stone can return light back to the viewer's eye.
 
When shopping for a diamond, it is generally preferred to have the least amount of colour possible. Diamond colour is divided into five broad categories.

Clarity refers to the presence (or absence) of impurities, blemishes or other identifying characteristics within a diamond. Clarity characteristics are what make every diamond completely unique.
 
Carat is a term that refers to the weight of a diamond. Before the twentieth century, diamonds were measured by using the carob seed that is small and uniform and served as a perfect counter weight to the diamond.

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